How to Make Money from Facebook with Video Content

How to Make Money from Facebook with Video ContentThere is good news for content creators who like to make short videos, because currently Facebook has launched a way to monetize these short videos so that you as a Content Creator have the potential to earn income from Facebook. Facebook continues to be committed to helping communities that use its services so that they can earn and grow.




which is why Facebook provides support by making changes to Facebook's video monetization system including:


* Opportunity to Earn Short Videos: Facebook provides an opportunity for Content Creators to earn by monetizing all types of short videos and testing sticker ads in Stories.

* Unlocks more Monetization for Content Creators: Facebook has updated the eligibility of in-stream video ads so that more video creators will be able to access the program, open access to in-stream ads for live viewing and expand events paid online events and fan subscriptions to more countries.

* Accelerate fan support: With this update to the monetization system, Facebook is making it easier for content creators to gain access to fan support while increasing consumer adoption by awarding free stars to viewers.


Updates to the changes mentioned above can provide wider creative opportunities for content creators (Content Creator) to earn income from video content facilitated by Facebook. 


Here are 3 ways to make money from Facebook with video content creation:


1. Make Money By Making Multiple Videos

Your Facebook page can now be used to make money from short videos that you make at least one minute long. Facebook provides this opportunity for content creators to maximize their Facebook pages to skip 30-second ads that Facebook says are "minimally annoying".


However, for content creators who use this channel, to be able to earn revenue from videos published to Facebook only applies to pages that meet the requirements and a certain set of criteria, including:


Eligibility For In-Stream Ads (Skipable)

Maybe you often see content on youtube videos, now at the same time it will appear in the lower right corner there is a count down indicator or information that in a few seconds there will be an ad impression that appears, and after the ad appears there is a skip ad button, that's called Ads In-stream or in-stream.


So in-stream advertising is a type of video ad that can be skipped by the viewer so that it allows the viewer to choose whether to continue viewing or not. In-stream ads refer to ads that are shown before or during a video showing, and to be eligible for this in-stream ad, a facebook page must have:


* Total video views have reached 600,000 minutes from any type of video views uploaded in the last 60 days. The types of uploaded video shows can be regular videos, live streams, and live streaming recordings.

* Have 5 or more active videos or life videos uploaded before. Videos must be published, not removed, and compliant with Facebook's content monetization policies.


Previously, Facebook required video uploads with a viewing duration of three minutes to be eligible. But now Facebook is considering content creators to be able to upload shorter video content, for live streaming types, and live video recordings.


Another requirement is that content creators must publish the video on a Facebook page (Fanpage) and not a Facebook profile with a minimum number of followers of 10,000 followers who are 18 years old and located in a country supported by Facebook services, and their page must have passed and remain compliant with Facebook's Partner Monetization policies.

Previously Facebook would only monetize videos that were at least 3 minutes long or longer as a requirement so that later Facebook could include mid-rolls ads, which are shown while the video is playing, not before the video starts. Mid-rolls ads can now be shown after 45 seconds in the video.


Eligibility To Get Live Streaming Ads

Facebook has a requirement for this type of ad to be eligible to appear in video content, these requirements are separate from the eligibility requirements for a Facebook page to be attractive for monetizing live streaming (live streaming). In addition to meeting the criteria in the section above.


Your Facebook page (Fanpage) must meet other requirements to run ads when served which is 60,000 direct minutes viewed in the last 60 days. Facebook notes that watch time for recorded live streams will not count towards the eligibility criteria for this ad type.


So your income from video uploads on your Fanpage will be paid from how much of your video content is skipped by ads and how long the ad is viewed, So create interesting and inspiring video content so that more fans or your fans will see your video content.


2. Earn Direct Income from Viewers Through Stars

Maybe some are confused, how to get direct income from fans by being paid through star giving. I try to explain briefly, so the concept is simple, you do a live stream on your Facebook page (fanpage) then you create an event that your fans can watch.

When the live streaming event that you do is liked by your audience or fans because they feel that the event you are doing is very useful or entertaining for them, then they will give an award in the form of a star icon. 

If you are familiar with Twitch's 'Bits' then you will quickly understand the concept of Facebook's 'Stars'.

Stars here are a form of digital currency that users buy with real money and send to content creators to reward their content. Then, Creators will get a share of the revenue from the Stars they receive during streaming, then how to cash it out?. 

You can convert the number of stars collected from your fans to be converted into the currency of your choice through a network of banks in collaboration with Facebook


Facebook imposes eligibility requirements to get stars (stars) more broadly, namely to 15 other countries. Until now (since this article was written) Facebook continues to test the ability for content creators to get Stars from non-live videos.

If you are a content creator, you can check whether your Facebook page is eligible or not for one of these monetization programs. You can see it in the Creator Studio features. Your Facebook page can also be registered with Creator Studio to join this program.

If you have registered your Facebook page to participate in the short video viewing program of your creation, please be patient because Facebook will review and review all registrants or applications that enter gradually. Facebook will start from the large number of acceptance stages by selecting only pages that meet the criteria.


3. Earn Money From Paid Online Events and Fan Subscriptions

In August 2020, Facebook launched a paid online event feature and since then the feature has grown rapidly, and provides an opportunity for content creators and businesses to make this feature as another option that can provide benefits for them to make money on Facebook. .

The paid online event feature can turn your Facebook page into a place for paid online events, for example sporting events, cooking classes, live podcast recordings, virtual tours, makeup tutorials, and many more activities that you can provide fans with according to your field, interests and expertise.

Until now, the paid online event feature from Facebook can be used in 24 countries, and Facebook will continue to expand this feature to reach more additional countries, to 24 countries that Facebook reaches, including; Austria, Bangladesh, Bolivia, Colombia, Denmark, Ecuador, Egypt, Guatemala, Hong Kong, Indonesia, Ireland, Malaysia, Morocco, New Zealand, Peru, Portugal, South Africa, Switzerland, Taiwan, Thailand, Philippines, Turkey and the United Emirates Arab.


Meanwhile, the Facebook fan subscription feature continues to experience significant growth and is able to provide a contribution and source of income for content creators around the world, so far there are more than 1 million active fan subscriptions for content creators on Facebook.


Those are 3 ways that I quoted directly from the Facebook Newsroom that you might be able to do to increase your income by becoming a Content Creator by uploading short videos of your creations to your Facebook Page (Fanpage). Even if you can't do all three methods at once, at least you can choose one of them.


Currently, there are many ways to do it as a form of our endeavor to pick up sustenance, one of which is through social media platforms or channels that you can use. You can also use Instagram's social media channels to do online business selling your creative products.

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